Mumbai: Jade Jagger, the daughter of Rolling Stones rocker Mick Jagger, is set to design homes for a Mumbai luxury residential project as Indian builders hire international designers to woo customers whose wealth is soaring.
Jagger, 39, will create residences for Lodha Developers in the northeastern suburb of Goregaon, according to a marketing brochure targeting wealthy buyers obtained by Bloomberg. Jagger has partnered with London-based design firm Yoo Design Studio, its chairman, John Hitchcox, said in a phone interview on Wednesday.
“India is a great opportunity for us,” said Hitchcox. “We are now living in this mass celebrity world. People are looking for more and more identity. There is a tendency for them to want to identify with how others live and their lifestyles.”
Jagger, daughter of Mick and Bianca Jagger, has designed villas in Marrakesh in Morocco; Turkey; The Jade condominiums in New York, and The Lakes in the Cotswolds, the UK region known for its rolling hills and stone villages.
Mumbai-based Lodha’s residential project in the city will include four towers, with the tallest comprising four-bedroom apartments, duplexes and sky villas with their own elevator and private swimming pools, according to the marketing document.
The project, called Fiorenza, is expected to be completed in 2014 and sell for 12,000 rupees (Dh966) per square foot, according to an October report from Edelweiss Securities. The rate in the area for similar projects is between 11,000 rupees and 12,000 rupees per square foot. Jagger will design a club house that will include a gym, spa and waterside cafe, the brochure said. The towers will include a roof-top party floor that will house dinner lounges, a party terrace and a private discotheque.
“Jade has spent a lot of time in India and it has been her big interest,” said Hitchcox, whose firm employs six creative directors including Jagger.
“We try to go local as much as we can when we arrive in a country and merge our experience with the local design, taste and styles.”